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What do I do | Who am I

Hi I’m Jacob.
I’m a creative problem solver.

Scroll down to see my C.V. or to get in touch.

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My C.V.

My design
journey

Hi, my name is Jacob Bridgwater-Pugh, and I’m a strategic Creative Lead with 10+ years’ proven experience leading high-performance design teams and delivering measurable commercial results. Expert in scaling creative operations, building efficient processes, and transforming complex business challenges into award-winning brand experiences across B2B, tech, and financial sectors.

Experience

Creative Lead | Lead Designer

Sift Ltd

2021 – Present

Strategic creative leadership across multiple sub-brands in B2B technology sector. Direct creative vision, team management, and client campaign development.

  • Led creative strategy for enterprise client campaigns, facilitating workshops that transformed complex business objectives into actionable creative solutions.
  • Built and mentored creative teams, implementing sprint methodology and standardised creative processes.
  • Delivered over 200 design projects across web design, UI/UX, brand identity, print, social media, packaging, and event design.
  • Collaborated with content, development, and client services teams to deliver integrated brand experiences.

Senior Creative Consultant | Designer

Self-employed

2016 – Present

Independent creative advisor and designer serving diverse client portfolio from blue-chip corporations to SMEs. Strategic brand development and creative consultation.

  • Built diverse client portfolio through exceptional creative delivery.
  • Provided creative services: branding, packaging, web design, social media assets.
  • Served diverse sectors including renewable energy generation, tech, retail, and seabed mapping, showing adaptability and expertise in translating complex technical concepts into compelling visual communications.
  • Advised agencies on web design processes and tools, including training sessions.

Digital Designer

PracticeWeb (Sift Ltd)

2016 – 2021

Brand identity and digital experience design for financial sector clients.

  • Designed brand identity and website design solutions for accountancy firms.
  • Managed monthly whitepaper design and client-branded content creation.
  • Maintaining brand consistency internally and across the client campaigns.

Video Editor | Creative Specialist

Self-employed

2012 – 2014

Post-production specialist: promotional, documentary & marketing content.

  • Post-production, editing, and motion graphics for promotional films and documentaries.
  • Collaborated with award-winning directors, charities, and businesses on video projects.

Education

Film & Video (BA Hons)

2009 – 2012

University of Wales Newport

Achievements

Event Creative Leadership

Led complete creative transformation of an industry event, growing attendance from 2,200 to 6,000 (173% increase) and boosting vendor retention by 130% through strategic brand positioning and experience design.

Cost Reduction

Reduced freelance expenditure by 94% through implementation of sprint methodology, annual creative planning, and strategic resource allocation across multiple brand workflows.

Team Development

Built and led high-performing creative teams, establishing standardised processes and collaborative environments that increased project delivery efficiency and creative output quality.

Process Innovation

Built efficient workflows and self-serve templates, and responsibly integrated AI tools to enhance team productivity while maintaining brand consistency.

Disciplines

  • Brand Design: Workshops, leading strategy, positioning, design.
  • Web/Digital Design: UI/UX, responsive design, digital experiences.
  • Event Design: Exhibition design, signage, environmental graphics.
  • Print/Publication Design: Ebooks, event collateral, programmes, packaging

Skills

  • Creative Leadership: Management, Direction Setting, Strategic Planning, Running Workshops, Mentoring, Process Optimisation

  • Design & Strategy: Brand Strategy, Visual Identity, UI/UX Design, Campaign Strategy, Design Systems, Logo Design

  • Technical Expertise: Adobe CC Suite, Figma, Canva, WordPress, HTML/CSS, Video Editing, Motion Graphics

  • Project Management: Sprint Methodology, Agile Workflows, Notion, Monday.com, Trello, Brief Writing, AI Integration, Cross-functional Collaboration

Interested in learning more?

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If you have a project or opportunity you’d like to discuss, complete the form. Alternatively, you can reach out on LinkedIn or click the button below to see some projects I’ve worked on.

See my work