Norton & Co
Crafting a brand that balances data with human insight
Overview
The client
Norton & Co is a boutique accountancy firm that combines data-driven solutions with personalised service. While their innovative approach and technical expertise delivered excellent results, their growth relied solely on referrals.
Ready to evolve, they needed a brand that would attract ideal clients by showcasing their unique strength: being the trusted advisor who brings clarity to complex challenges through both personal connection and powerful data insights.
My role
The scope
The challenge was clear: create a brand narrative that would fuel organic growth while conveying Norton & Co’s distinctive approach. Their identity needed to position them as the approachable yet precise partner who brings data-driven clarity to business decisions – establishing a unique market position that sets them apart from traditional accountancy firms.
My responsibilities:
Brand & Logo design
Website homepage design
The new vision
Logo design
The bold, rounded typeface brings warmth to the identity, while uppercase letters ensure quick recognition and memorability. The ‘N’ monogram features connecting lines and dots – representing both client relationships and problem-solving pathways. This creates a mark that feels technical yet approachable, balancing data-driven precision with human connection.
The winning concept
Building identity
Building on the logo’s foundation, the wider visual identity amplifies Norton & Co’s unique positioning. Warm, energising colours merge with data visualisation elements, creating a system that balances analytical precision with approachability. The connection motif flows through all elements, from patterns to imagery, emphasising their collaborative approach. This deliberate design strategy helps them stand out in an industry often characterised by impersonal, one-size-fits-all service.
Bringing it all to life
Website design
The final phase united brand strategy and visual identity in an intuitive, UX-focused homepage design. With an engaging UI, defined market position, and established tone of voice, Norton & Co now has all the tools needed to attract and connect with their ideal clients.
The next steps
Want to work
with me?
